Thursday, April 22, 2010

Glamour #mag1

Glamour was the first Magazine I picked up. It's cute looking, handbag handy and cheap. The April Issue had Amanda Seyfried as the cover story (yawn) but before I could read a word another member of the advertising team had "borrowed" it off my desk. I later found it with adverts marked for chasing.

It was p26 before anything caught my eye "Keeping Fit - Don't forget your man" Hmm jogging with Chris (ponder)

*flicking sound effect* p47 "14 ways to be a real -life Wonder Woman" First line "Stop biting your nails..." What? Back to flicking because that list is silly.

*more flicking* pg 65 "52 Things he's really thinking about" again I'm flicking after a glance. This feature is so sickingly sweet I may vomit.

The feature I manage to read is "I'm Celebrity get me of THIS". I'm easily won over by articles that slag off Kerry Katona (I met her once - she was rude)

Ffffffffflllllllllllliiiiiiiiiiiicccccccccccccccccckkkkkkkkkkk

Ugh Clogs

fffffffffflllllllllliiiiiiiiiiccccccckkkkkkkkkkk

Can't do fringed bags, gold flats, sorbet shades, but maybe a satchel?

Oh I read the next page too... "How to dress like a Gossip Girl" The article although written by the show's stylist isn't half as good as the Gossip Girl fashion features Kiss have done.

oh back to flicking

"Lipstick is back" I didn't realise it left. Morto for me.

fffffffffffffffffffffffffffffffffffffffffffffffflllllllllllllllllllllllllllllllllllliiiiiiiiiiiiiiiiiiiiiiicccccccccccccccccccccccccccckkkkkkkkkkkkkkkkkkkkkkkkk

pg 241 Oh nice t-shirt

pg 261 nice eyebrows miss model

pg 281 Ooh a member of Staff on a diet - she's doing well bless her (pity about her terrible taste in clothes). Maybe I will follow her progress online.

Oh what a nice classified section they do have.

Result: Surely that was just a bad issue because I hated it. 3/10

Friday, April 9, 2010

Learning to read again...


Working in advertising has many advantages. I always know the who, what, where & when on new products. I get to chat (& email! I email a lot!) too loads of lovely people which always puts me in good form. I get to be some what creative despite not being in anyway artistic. The odd Spa Day doesn't hurt either. However, like most things in life it has one or two pit falls as well. Copy deadline of course is the worst. Further down the list is the fact that picking up a magazine or Newspaper just isn't the same for me now. I loved my newspapers esp. on a Sunday. Reading Eoghan Harris with some tea and a cat on my lap. Then I started in The Daily Mail (aka first advertising job). That's when the joy got sucked out of it.

On Mail Mondays you spent the first two hours literally tearing through the weekend papers searching for new advertising clients or campaigns to claim as your own to chase/ steal. This meant you were always covered in ink, suffering from paper cuts and had clippings of adverts stuffed everywhere from your pockets, your desk (more piled then stuffed), to even scattered about your house. Do this for long enough your conditioned to see only advertising and printing costs.

Nothing wrecks your Sunday/ day off like flipping through your paper in the shop (like I'd ever buy the Mail?) to see your advert is on a left not as requested on a right or worst in black & bleedin' white. Maybe thats a horror only advertising executives understand but anyway I was banned by loved ones from buying newspapers after too many out bursts of "they said they'd no budget?", and of course "I wonder how much they paid for that".

Now I'm working for a Glossy publication I am slowly tipping my toe back into newspapers.

Working for a Glossy has opened my eyes to the world of magazines. Unlike newspapers I rarely invested much time or energy in them. I got Smash Hits if they featured Boyzone, I bought F1 Racing and Empire hardly Cosmo or Glamour. I was never really a girly girl so articles on clothes I can't afford or prob. fit in too along with make up looks I could never replicate didn't exactly excite me. I wonder what TGI & JRNS would think of me? Kiss had changed my view entirely. I know it's aimed at a teenage market but thats probably why I like it. I'm playing catch up. For example, I never realised if you tug on your eyelid pencil goes on smoothly (I'm telling everyone) It's so bright and colorful and well I'm a frickin' magpie. Also pic's of Edward in Twilight? YES PLEASE!


It's a bit of cheat to say Kiss is my favorite magazine (even though it is) because I spend a lot of time just being happy with my adverts! (I coo over them like a protective Mother) So my plan is to try some standard UK glossies like Company , Glamour and Cosmo to see if I can get into this glossy magazine habit that will no doubt cost me an arm and a leg if successful. I know it's a bit harsh switching to UK Magazines but seeing the Littlewoods Ireland opening DPS I want so much in Stellar makes me cry as much as I enjoy the content.


Not that there isn't adverts I want in UK Magazines but it softens the blow. I'm going to do a post on each but honestly so far I've read two magazines neither left any sort of impact. I can only remember the perfume adverts in one and the other was sex, sex, sex (which I don't mind but having shown Chris the article he feels a lot of their ideas are "unrealistic")


One thing is for sure I won't being reading The Lady. Having watched the Lady & the Revamp documentary on Channel 4 a few weeks ago. I was shocked not by the carry on (its very common esp. in sales) but by the fact they were so stupid as to film themselves being so horrid and clearly bullying members of staff. I think Rachel Johnson had watched The Devil Wears Prada a bit too many times before she took on the job. She even states she doesn't even like the magazine at a point in the documentary. Also, if your circulation is failing maybe try a circulation manager or PR agency before you gut a magazine and it's staff? The most obvious fault I could find was how can The Lady be edited by someone who is so clearly not a lady?

Anyway enough of my ranting - I must go read some Magazines!

Wednesday, March 31, 2010

Beware Identity Fraud this Easter






I got this email today I just wanted to share it coz its very cute!

Don't Panic - yet...


Bailout Tuesday - The weather was crazy, we'd a full moon, everyone was in bad form and worst of all we're handing over €40 billion to a pile *ankers.

Ooh those nasty, greedy, mean Mister *ankers who put guns to our heads and forced us to buy houses and take out loans for well... just about everything. They've all gotten away with it and are living the high life over in the U S of A (no though laughing at us whilst drinking expensive wine). Meanwhile future generations of innocent cute little Irish babies with dimples are simply DOOMED.

Excuse me if I don't lose any sleep over any of this. Getting worked up to the point of being hospitalised with an ulcer like much of the media is about as helpful as standing on O'Connell street with a sign saying the "The End is Nigh" - not much help at all.

We're all far too caught up with those *ankers and who they ate lunch with and how much they spend on getting their balls branded. I could nearly stomach this talk if I thought people actually wanted justice instead of their own personal NAMA. People seem so confused as to why the government isn't bailing them out - I mean really they did nothing wrong except trust the banks? Well I've a simple answer - if Mister. Average is ate alive by his creditors/debtors it's not going to have a knock on effect in the International Markets. AKA Your plain not important enough.

So the snow got me thinking - it's exactly (no difference at all) like that movie The Day After Tomorrow. The government drew a line and promise to save X amount of people over this line. Opposition are all like "but what about everyone on the other side of the line? You can't just leave them?" and the Government answered "That time has passed - their best hope is to try and ride out the storm." Which leaves me with no other option than to throw some Trekie logic at it. "The needs of the many out weight the needs of the few"

The only way to ride out the storm is for us all to put our hands up and say "Yes I was to blame (only a little bit mind)" you might not have gorged on credit like a property developer (who hadn't a frickin' clue) but maybe deep down you knew that you should of saved for that holiday instead of getting a loan or done without the shoes you charged to a nearly max'd out card. If we can all focus on actually getting out of this mess instead of going over and over how we found ourselves in it we'd learn more lessons.

The reason not to panic is that like people - countries can f**k up just as much. We're actually going through our troublesome teens as quite a young economy. Better yet we've actually got a plan. A Plan is better than no plan, right? When faced with the decision to have things actually really bad immediately or things kinda bad for a long time we've chosen the latter.

When faced with being out on your ear and feeding your kids out of a dustbin or having your kid paying high income tax or immigrating which would you choose?

There is no easy way out - in fact the easy way out lead us into this cul de sac in the first place. Only hard work and a sense of humor will point us in the right direction again. Then we'll be strong enough to go back for survivors.

TRUST ME I USED TO WORK IN A BANK...

Friday, February 26, 2010

Plotting rather than planning.






I love my little rented house but the odd mixture of furniture kills me. I can't stand mixing beech, pine, oak and glass all in one room. I'm plotting to replace things bit by bit with the aim of creating a central theme so the room isn't as fussy and adding extra storage.

I like the ikea modular entertainment unit idea but ikea is perhaps a bit more my last apartment so I plan to recreate some similar but less showy from argos.

The half width tall extra deep bookcase costs €36.99. The small extra deep bookcase is €31.49. The half width small extra deep bookcase is €21.49 with the modular TV unit €56.99.

Hopefully this will create a nice mix & match look with our pictures, items collected on holidays, DVDs, CDs and books on display.

Tuesday, January 5, 2010

Proof!




I had mentioned that I was entertaining over the Christmas and I thought you might need some evidence! I baked some lovely bread it's a pity I didn't get a pic of it.

Monday, December 21, 2009

My fav. blogger!

My mate Bex has a new blog http://www.bexbusyblogging.blogspot.com/ it's going to be great!